Origin Sports Group is a portfolio sports company, which delivers growth for its clients and customers through investment and development of sports properties.


Origin Sports Group aims to develop and grow sports properties utilising its experience and knowledge of the sports industry and the commercial sector. Different from the standard sports agency/consultancy model, Origin Sports Group, balances venture capital style investment with a team who can deliver a the highest  level of international sport. With over 100 years of collective experience in sports business, working across some of the world’s biggest sports properties, Origin Sports Group has an unrivalled executive team with an enviable track record.

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ORIGIN Sports Group combines Influence, Insight and Partnership to deliver inspirational outcomes underpinned by business and sports integrity


We aim to develop and grow sports properties utilising our experience and

knowledge of the sports industry, and the commercial sector. Different from the standard agency or investment model, ORIGIN Sports Group aims to balance the provision of commercial insight and consultancy with an ambition to acquire and develop sports rights with our partners.


Our History

ORIGIN Sports group was founded by Sir Keith Mills following his involvement in the London 2012 Olympic and Paralympic Games. As CEO of the Olympic Bid and Vice Chairman of the Organising Committee (LOCOG), Sir Keith played an integral role in the execution of one of the greatest Olympic Games in history. Sir Keith has been involved in a number of elite sports projects and businesses over the last two decades, and established himself as one of the leading investors and operators in the sports industry.


ORIGIN Sports Group was established as a consolidation of a number of sports projects and businesses led by Sir Keith, with the added objective to invest uncover and invest in under-commercialised sports properties. With a diverse history and a highly experienced executive team, ORIGIN Sports Group is uniquely positioned within the sports industry unlock value from sport. With an unrivalled network and a unique understanding of the sports industry, ORIGIN provides wise counsel to its investment partners, whilst also having the capability to operate and execute major sports projects.



ORIGIN Sports Group
33 Broadwick Street

London, W1F 0DQ

Tel: +44 (0) 20 7389 1920


At ORIGIN we are always looking for talented individuals to join our team!

If you are interested please send your CV to


All submissions are held in the strictest of confidence


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