Origin Sports Group is a portfolio sports company, which delivers growth for its clients and customers through investment and development of sports properties.
Origin Sports Group aims to develop and grow sports properties utilising its experience and knowledge of the sports industry and the commercial sector. Different from the standard sports agency/consultancy model, Origin Sports Group, balances venture capital style investment with a team who can deliver a the highest level of international sport. With over 100 years of collective experience in sports business, working across some of the world’s biggest sports properties, Origin Sports Group has an unrivalled executive team with an enviable track record.
ORIGIN Sports Group is an innovative sports investment and management business driving transformation and growth in the sports industry.
We aim to identify investment opportunities with long-term growth potential, and match them to our network of capital partners looking to invest in sport. We are able to build compelling investment cases utilising our experience and knowledge of the sports industry, and the commercial sector. ORIGIN aims to balance the origination of investment opportunities, with the ability to drive the operation and growth of complex sports businesses post-transaction on behalf of investors.
ORIGIN works closely with all stakeholders to maximise returns on investment. Whether it is the provision of oversight as a Board Director or inserting ORIGIN executives full-time into an organisation, our experienced team will provide unrivalled professional expertise.
ORIGIN also has extensive experience in bidding, planning and operational execution of major international sports events. We work on behalf of international governing bodies and rights holders to deliver exceptional events on a consultancy basis, as well as being able to service our investment projects.
With over 100 years of collective experience in sports business, working across some of the world’s biggest sports properties, and chaired by Sir Keith Mills GBE, ORIGIN Sports Group has an unrivalled executive team with an enviable track record.
ORIGIN Sports group was founded by Sir Keith Mills following his involvement in the London 2012 Olympic and Paralympic Games. As CEO of the Olympic Bid and Vice Chairman of the Organising Committee (LOCOG), Sir Keith played an integral role in the execution of one of the greatest Olympic Games in history. As a result of this experience, Sir Keith has been involved in a number of elite sports projects and businesses over the last two decades, and established himself as one of the leading investors and operators in the sports industry.
ORIGIN was established as a consolidation of a number of sports businesses led by Sir Keith, with the added objective to uncover and invest in under-commercialised sports properties. With a diverse history and a highly experienced executive team, ORIGIN is uniquely positioned within the sports industry to unlock value from sport. ORIGIN provides counsel to its investment partners, whilst also having the capability to operate and execute major sports projects.
Our Executive Team