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Our executive team has worked with some of the most important sports properties and organisations in the world.

100 years of collective experience in sports business, working across

some of the world’s biggest sports properties, allows ORIGIN Sports

Group to engage with major sports properties and organisations to

deliver growth and maximise value.

London 2012 Olympic &

Paralympic Games

  • Sir Keith Mills led the Senior leadership team as Vice Chairman of LOCOG that delivered the London 2012 Olympic & Paralympic Games from bid to Games execution.

  • Total Athletes = 14,870

  • 11 million tickets sold

  • £700m sponsorship raised (BMW, BP, British Airways, BT, EDF, LloydsTSB).


America's Cup

  • Appointed by Emirates Team New Zealand to conduct a global venue search for 37th America's Cup, which resulted in the confirmation of Barcelona as the host city.

  • Commercial negotiation of Hosting Agreement and additional agreements for a supporting event in Jeddah, KSA.

  • Historically, licensed and operated two editions of the America’s Cup World Series in Portsmouth UK.

  • Significant economic impact of £15m and media value of £42m achieved with 500,000 fans attending the events.

Invictus Games

  • Created with less than a year from launch, ORIGIN was instrumental in all areas from commercial strategy & sales, to operational delivery of all elements of the Games from sport to ceremonies.

  • Secured Presenting Partnership with Jaguar Land Rover for 2015 Games in London, securing renewals for 2016 Games in USA, 2017 Games in Toronto and 2018 Games in Sydney.


Birmingham 2022

  • Engaged to write feasibility study for Birmingham City Council to understand whether the city was capable of bidding for and hosting the 2026 Commonwealth Games.

  • Following withdrawal of Durban as host city for 2022, ORIGIN established a team to evolve the feasibility study into a formal bid for the 2022 Games, which Birmingham won

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