Origin Sports Group is a portfolio sports company, which delivers growth for its clients and customers through investment and development of sports properties.
Origin Sports Group aims to develop and grow sports properties utilising its experience and knowledge of the sports industry and the commercial sector. Different from the standard sports agency/consultancy model, Origin Sports Group, balances venture capital style investment with a team who can deliver a the highest level of international sport. With over 100 years of collective experience in sports business, working across some of the world’s biggest sports properties, Origin Sports Group has an unrivalled executive team with an enviable track record.
Major Events Management
ORIGIN Sports Group has a long and impressive history & expertise in managing and delivering successful sporting events around the world.
Our involvement spans across multiple sports platforms – from Olympic Games, Invictus Games, Commonwealth Games, America’ s Cup, Offshore Round the World Races, to the Volvo Ocean Race and the SailGP
League and others to name but a few.
We have established a unique approach, which we apply to all of our event partnerships, no matter the scale, budget or style of the event.
We aim to get involved in events from the concept stage, forming a seamless partnership with the event rightsholder, host venue, lead
stakeholders and sporting competitors to ensure that we can contribute to the event strategy and multiple objectives from the outset.
Our Approach
Identify The
Big Picture
Initial definition of the event
objectives from the perspective of
all key stakeholders and audience
groups.
ORIGIN has a unique approach to
event planning, preparation,
management and delivery.
Event
Management
ORIGIN can either provide a
full-service event delivery solution
covering all stages from concept to completion, or a more streamlined
service to meet specific needs.
Post Event
Evaluation
We ensure that all events can
be measured and evaluated –
with pre-defined tangible and
intangible targets and
performance indicators – which
all helps to support event
renewal negotiations.
Services We Provide