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Origin Sports Group is a portfolio sports company, which delivers growth for its clients and customers through investment and development of sports properties.


Origin Sports Group aims to develop and grow sports properties utilising its experience and knowledge of the sports industry and the commercial sector. Different from the standard sports agency/consultancy model, Origin Sports Group, balances venture capital style investment with a team who can deliver a the highest  level of international sport. With over 100 years of collective experience in sports business, working across some of the world’s biggest sports properties, Origin Sports Group has an unrivalled executive team with an enviable track record.


Sports Investment

ORIGIN invests on a global basis with a focus on catalyst driven investments where we can add value to opportunities through relationships, experience and skills.

We take a flexible approach to investing, recognising that no two transactions are the same. This allows us to choose our partners carefully and tailor an approach to ensure we align our objectives.

Uniquely, we are solely focused on Sports and related vertical investments and have the capability to underwrite our offers directly or via our co-investment partners.


We are Situational



Ownership Transitions

Management Buyouts

Growth Initiatives


We are Flexible



We look to take significant
minority or majority positions


We Unlock
Incremental Value


We don't just provide capital.
We can either work with existing

management as an advisor or
implement our own management

practices to drive the

business forward

Our Investment Strategy

Target Trade-able fixed income opportunities


Relatively high proportion of

fixed revenue

Defensive value on contract


Deep sector knowledge with

in-house ability to asset


Small-mid cap sports sector companies


High growth companies

requiring growth capital or

looking for an exit

Mature companies looking for

a transition of ownership or

management buy-out

Distressed sports properties


Companies where restructuring

is required either internally or

through a hybrid combination

of new equity and debt

Our Investment Criteria

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