

The Search For the 37th America's Cup Host Venue Has Ended
In partnership with the America’s Cup Defender Emirates Team New Zealand, we have successfully concluded the search for the Host Venue...


Crypto Targets Sports Sponsorship to Drive Awareness and Adoption
Whilst Bitcoin will always be seen as the project that proved the theories about digital assets and blockchain technology, it has been...


EURO HOCKEY LEAGUE (EHL) AND ORIGIN SPORTS GROUP AGREE A STRATEGIC PARTNERSHIP TO GROW THE EHL
The EHL and leading sports management business, ORIGIN Sports Group, today announce the signing of a strategic partnership...


The Unwritten Rules of Breakaway Leagues
The European Super League (ESL) made headlines over the last few weeks, but not the positive headlines that the key protagonists had...


Non-Fungible Tokens (NFTs): The Future Role of NFTs in Sports Business
With the continued growth of the blockchain technology, 2021 has seen a huge growth in Non-Fungible Tokens (NFTS) or ‘Niftys’. The hype...


Government Spending On Sports Hosting Rights Post COVID-19
Cities and countries have unique backgrounds and economic landscapes. Whether a potential venue is emerging, revitalising or simply...


The COVID-19 Pandemic: catalyst or obstruction to the growth of women’s sports?
Over the last few years, women’s sport has made huge progress, with continued growth in both professional sports and in participation...


THE SPORTS INDUSTRY: ADAPTING TO THE NEW AGE?
The world has entered one of the most uncertain periods of modern history. Significant events such as wars, terrorist acts and natural...


America's Cup World Series Portsmouth - How to run a world-class sailing event.
With the competition for the oldest international sporting trophy, the America’s Cup, just around the corner, we sat down with Leslie...


EMIRATES BRINGS THE AMERICA'S CUP WORLD SERIES TO PORTSMOUTH
ORIGIN Sports Group are delighted to be working with the America's Cup and Emirates Team New Zealand to deliver the Emirates America's...