The COVID-19 Pandemic: catalyst or obstruction to the growth of women’s sports?
Over the last few years, women’s sport has made huge progress, with continued growth in both professional sports and in participation sport more generally. Broadcaster viewership is increasing, and many sponsors are viewing women’s sport as an essential part of their mix. A great example of this would be Barclays announcing a ground-breaking multimillion-pound deal with the Women’s Super league in March last year. However, there are now growing concerns surrounding the impact