

THE SPORTS INDUSTRY: ADAPTING TO THE NEW AGE?
The world has entered one of the most uncertain periods of modern history. Significant events such as wars, terrorist acts and natural disasters typically impact a limited geography and affect a relatively small number of people. Now, for the first time in living memory, we are experiencing a global emergency that will impact the entire planet. The COVID-19 pandemic puts us in an unparalleled situation that has the potential to affect our way of life for many years to come, w