Non-Fungible Tokens (NFTs): The Future Role of NFTs in Sports Business
With the continued growth of the blockchain technology, 2021 has seen a huge growth in Non-Fungible Tokens (NFTS) or ‘Niftys’. The hype around these tokens undoubtedly originated from the concept of digital art, but the technology is now taking the gaming and sport worlds by storm. Since November 2017, there has already been a total of $174 million spent on NFTs. As with most things associated with cryptocurrency, it is understandable that many are sceptical about its legitim
