THE RISE OF THE OTT BROADCAST IN SPORT
With major TV deals expiring could we begin to see OTT services establishing themselves further amongst the more traditional broadcast channels? Over recent years, the way fans have been able to consume and experience live sports has rapidly developed. According to Digital Sport, we are seeing sports ratings across traditional TV and linear services fall; not because there has been a decrease in active audience figures, but due to the changing medium, platform and format of l
